Sensory, consumer & behavioural science
We investigate how products work for the people using them.
Sensory, consumer, and behavioural research connects what your product delivers with what people perceive, feel, choose, and do. We help you use that understanding to improve products and make sound decisions.
Martha Bajec, PhD
Neuroscientist - Researcher - Educator
What Senseworks does
We design and deliver research across the product, the person, the context, and time. The question determines which parts to examine, what to compare, and how to measure the response.
What does it deliver?
Formulation, ingredients, texture, temperature, packaging, and delivery.
Sensory comparisons, discrimination and descriptive testing, and time-based measures.
Identify what changes in the product and what people can detect.
How does someone respond?
Sensory responsiveness, physiology, expectations, previous experience, and current state.
Perception and liking measures, consumer research, behavioural tasks, and physiological measures where useful.
Understand differences between people and within the same person.
What changes around use?
Setting, occasion, information, social surroundings, routines, and practical constraints.
Context comparisons, interviews, diaries, and studies of actual and repeated use.
Find out whether an explanation holds under relevant conditions.
What changes over time?
Onset, peak, duration, adaptation, learning, memory, and repeated use.
Time-based sensory measures, repeated assessments, diaries, and longitudinal research.
Understand how responses develop, what persists, and what changes with repeated use.
We compare products across people and conditions to test whether an effect depends on who is using the product, where, or how. A formulation change may help one group more than another. A label or setting may change the response to the same product.
Understand what to improve, which differences matter, and what the evidence supports.
Senseworks also reviews existing evidence, advises teams, and teaches the science behind the work. Explore ways to work together →
Start where you stand
Find out what is driving the response and what could improve it.Scientific problem solving →
Make sense of the evidenceBring the findings together to understand what they support and what to do next.Evidence review & synthesis →
Plan the next studyBuild a study around what you need to learn, with support to carry it through.Research design & delivery →
Research, made concrete
Bajec & Pickering · 2008 · Peer-reviewed
In our oral-sensation study, PROP super-tasters rated the tested stimuli more intensely than non-tasters. Thermal tasters also reported higher intensity for most sensations.
Why it matters: differences between people can help explain a response. Averaging them away may hide something worth investigating.
See what we tested and found →Independent. Directly involved.
Senseworks is led by a neuroscientist, sensory and consumer scientist, and educator with more than 15 years in global consumer-product research, including roles at The Coca-Cola Company, Mead Johnson Nutrition, and Philip Morris International.
We bring that experience directly to your project, from understanding the question to interpreting the findings and deciding what comes next.
Meet the minds behind Bajec Senseworks →A useful next conversation
A product challenge, a research question, or a decision ahead is a useful starting point. We can work out the next step together.
