Thinking
Perspectives
How scientific ideas change the questions we ask about products, people, and behaviour. Start with a practical problem, then follow the reasoning and references.
- An everyday observation
- The science behind it
- A different way to investigate
A useful place to begin
Products are designed.
Experiences are emergent.
What changes when we stop treating a human response as a property of the product?
Read the opening perspective →Articles & white papers
Follow the question that matters to you.
Browse a theme or search the collection. Each article keeps the technical explanation and references available.
12 of 12 articles
Also published
Preprints and industry writing.
Exploratory research and applied perspectives, clearly distinguished from the peer-reviewed record.
Do gender identity and sex assigned at birth tell the same story about calorie estimates?
The First Exploratory Analysis Comparing Gender Identity with Sex Assigned at Birth on Food Calorie Perception Accuracy
Food & Humanity
Can information and education strengthen CBD brand loyalty?
CBD: an opportunity to build brand loyalty through information and education
HPC Today 17(4)
Can an active ingredient turn a consumer bias into a product benefit?
Turning Consumer Bias into Added Benefits with Active Ingredients
HPC Today 17(2)
A useful next conversation
Where does this connect with your work?
Bring a product problem, a research brief, or a result you are trying to interpret.