Part-time Professor
Quantitative Evaluation of Spirits · Artisan Distilling, Niagara College
Speaking & Education
Make the science clear and useful to your audience.
Talks, workshops, courses, and briefings for students, researchers, product teams, and leaders. The examples, pace, and depth fit the audience; the scientific standards stay the same.
- Your audience
- Examples & explanation
- Understanding to apply
A career shaped by teaching
Teaching has been part of the work from the beginning.
Martha began teaching through science demonstrations and teaching assistantships while completing her own studies. Her path has since moved through guest lecturing, course instruction, student supervision, and a part-time professorship, alongside more than two decades of research and industry practice.
That progression matters. She knows how to meet people where they are, make difficult material usable, and increase the depth without losing the room. A session can start with sensory science fundamentals or work at an advanced methodological level; the rigour stays constant while the language, pace, and examples change for the audience.
Instructor
Sensory Evaluation of Wine · Oenology & Viticulture, Brock University
Teaching, lecturing & supervision
Graduate teaching assistant, guest lecturer, marker, and thesis co-supervisor · Brock University
Teaching Assistant & Assistant Instructor
Human and animal physiology, developmental neurobiology, and physiology for acupuncture · University of Toronto and Michener Institute
Science Demonstrator
Scientifically Yours residential science camp for Grade 11 students
What Martha teaches
Sensory science and the decisions around it.
Content can be taught as an introduction, a technical deep dive, or a practical bridge between functions.
Sensory science foundations
Understand perception, measurement, methods, and individual variation: how sensory systems work and what sensory data can and cannot tell us.
Methods & measurement
Thresholds, rating scales, difference testing, descriptive methods, liking and preference methods, study design, and interpretation.
Individual differences
The biological, psychological, experiential, and contextual sources of variation in perception.
Consumer & behavioural research
Connect what people perceive and report with choice, behaviour, experience, and product use.
Decision-first research
Move from a business decision to a credible evidence path, with the method chosen for the decision.
Evidence and claims
Match conclusions to the study design, decision threshold, and intended use, including the comparison, population, and context.
Product × person × context × time
Use a broader model and systems view of product experience without losing rigour.
Custom capability building
Create practical frameworks, shared standards, and confidence in choosing and using methods around a team’s live questions.
Formats & audiences
One subject. The right depth.
Each engagement is calibrated to what participants already know, what they need to do next, and how much technical detail will help.
Students & new practitioners
Foundational courses, guest lectures, and clear pathways into sensory and consumer science.
Scientists & researchers
Advanced methods, study design, measurement, interpretation, and constructive technical challenge.
Product & cross-functional teams
Workshops that connect R&D, insights, marketing, quality, regulatory, and commercial decisions.
Leaders & executives
Concise briefings that clarify the evidence, uncertainty, trade-offs, and decision implications.
University teachingGuest lecturesWorkshopsShort coursesExecutive briefingsCustom team programmes
A useful next conversation
Discuss a course, workshop, or briefing.
Start with the audience and what they need to understand, question, or do differently.